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授業概要
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高性能であればあるほど製品が売れる、とは限らない。顧客の今の要望に合わせてばかりでは革新的なイノベーションに手をつけられない。市場に受け入れられる性能、価格等を適切にバランスさせて初めて売れる商品となり、その上で“市場の半歩先”を行くことで初めて新たな市場を切り拓くことができる。
本講座では、仏国の名門ビジネススクールINSEADで開発された経営シミュレーションゲームを用いて、製品開発から販路の選択、価格の決定、人事配置、広告戦略等にわたる多彩な意思決定スキルをグループワークを通して実践的に習得することを学習目標におく。
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* This course will be run entirely in English.
This course provides an authentic, competitive environment wherein students engage in a management simulation game named MarkStrat. MarkStrat has been developed at INSEAD, a renowned business school in France, and used for management skills training at a variety of enterprises and universities across the world.
Through the experience of playing MarkStrat and reflecting over those experiences, as well as lectures and workshops organized by the course instructor, students will learn how to use data to find market insights, work collaboratively in a small-group setting, and make decisions effectively.
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キーワード
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Marketing, Competitive strategy, Communication, Leadership, Decision-making & risk-taking
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授業形態
（項目）
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■ 講義・演習
□ 実験
■ グループワーク・ペアワーク
□ 学内外実習
■ プレゼンテーション
■ ディスカッション
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授業形態
（内容）
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使用する教材等
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板書、テキスト（紙媒体）、スライド資料（電子媒体）、映像・音声資料
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履修条件等
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Students should be able to understand instructions, read a lot of information in a relatively short period, and engage in heated discussion in a small-group setting in English.
Students are supposed to bring their own device to play MarkStrat, which works on cloud; this means that students should bring notebook or tablet PC that connects with the Internet.
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履修に必要な知識・能力
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到達目標
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No
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観点
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詳細
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1.
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A：知識・理解
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- Become able to explain the key points or running business in innovation-driven tech-manufacturing industry.
- Become able to explain the key points of how innovation defuses into a society and also how to leverage that process to run business successfully
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2.
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B：専門的技能
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- Become able to process a lot of complex information in a short time to make effective decisions on management
- Become able to design effective business strategies based on the information about one's own company/business as well as the competitors'
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3.
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C：汎用的技能
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- Become able to find a solution based on limited information and the experiences of oneself as well as the teammates'
- Become able to make effective decisions in the face of uncertainty
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4.
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D：態度・志向性
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- Become able to crunch into complex data to find meaningful interpretations and thereby find effective solutions
- Become able to change one's ideas, thoughts, and even attitudes through discussions with others
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授業計画
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No
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進度・内容・行動目標
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講義
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演習・その他
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授業時間外学習
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1.
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Day-1: Orientation & Team Building
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Workshops
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Read through "MarkStrat Participant Handbook"
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2.
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Day-2: Start MarkStrat Round1
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Play the game of "MarkStrat"
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3.
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Day-3: Continue playing MarkStrat/Learn about marketing processes
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Play the game of "MarkStrat"
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4.
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Day-4: Continue playing MarkStrat/Learn about the process of innovation defusion
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Play the game of "MarkStrat"
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5.
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Day-5: Mid-term summary
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Play the game of "MarkStrat"
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6.
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Day-6: Continue playing MarkStra
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Play the game of "MarkStrat"
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7.
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Day-7: Continue playing MarkStra
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Play the game of "MarkStrat"
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8.
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Day-8: Peer-review sessions
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Group discussion and presentation
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授業以外での学習にあたって
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Students are required to read "MarkStrat Participant Handbook" before Day-2.
Depending on how the game plays out, students might be required to work on the game of MarkStrat outside the class period.
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テキスト
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参考書
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授業資料
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Instruction/lecture slides used during the class will shared subsequently through M2B.
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成績評価
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評価方法・観点
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観点No.1
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観点No.2
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観点No.3
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観点No.4
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観点No.5
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観点No.6
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観点No.7
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観点No.8
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備考（欠格条件・割合）
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◯
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成績評価基準に関わる補足事項
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ルーブリック
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学習相談
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The instructor welcomes students' visit to his office. Oftentimes, however, he might be out of office for business trips and other engagements; so, please be wise to make appointment before you visit his office, which is located on the 7th floor of 5th building, center zone on Ito Campus.
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添付ファイル
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授業担当者の実務経験有無
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授業担当者の実務経験内容
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その他
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更新日付
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2019-09-18 20:20:17.948
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