|
授業概要
|
|
|
|
|
This intensive course is the equivalent of “Technology Marketing” offered in Japanese but will be conducted in English. The best products are not necessarily the best selling products. For a product to sell, they must be optimized for the market it serves, striking a balance between features and price. Students will play a sophisticated marketing management game in which stock prices change according to market performance. Executive decisions on product development, distribution, HR, marketing and sales will be simulated and tested to encourage experiential learning of major marketing theories.
|
|
|
|
キーワード
|
|
|
Entrepreneurship, Optimal product design, Marketing
|
|
|
授業形態
（項目）
|
|
|
|
授業形態
（内容）
|
|
|
|
|
使用する教材等
|
|
|
|
|
履修条件等
|
|
|
|
|
履修に必要な知識・能力
|
|
|
|
|
到達目標
|
|
| |
|
No
|
観点
|
詳細
|
|
|
1.
|
A：知識・理解
|
|
|
|
2.
|
B：専門的技能
|
|
|
|
3.
|
C：汎用的技能
|
|
|
|
4.
|
D：態度・志向性
|
|
|
|
5.
|
Course Purpose
|
Develop marketing skills through simulations
|
|
|
6.
|
Course Objectives
|
1. Experience the complex web of decision making necessary to execute a marketing strategy
2. Develop a better understanding of marketing theories in practice
|
|
|
|
|
授業計画
|
|
| |
|
No
|
進度・内容・行動目標
|
講義
|
演習・その他
|
授業時間外学習
|
|
|
1.
|
Students will learn experientially about marketing by making decisions regarding product development, distribution channels, pricing, human resources, advertising and research, as though they are managing a real company.
(1-2) Orientation and group allocation; review of basic marketing management concepts
(3-4) Review of technology management concepts; management game
(5-6) Management game
(7-8) Management game
(9-10) Management game
(11-12) Management game
(13-14) Management game
(15-16) Team presentations; final review
Subject to change.
|
|
|
|
|
|
|
|
授業以外での学習にあたって
|
|
|
|
|
テキスト
|
|
|
|
|
参考書
|
|
Philip Kotler “ Kotler on Marketing”(Free Press; New edition)
Philip Kotler“Marketing Management” (Pearson Education)
Mohr, Sengupta & Slater "Marketing of High-Technology Products and Innovations”(Pearson New International Edition)
|
|
|
|
授業資料
|
|
|
|
|
成績評価
|
|
|
|
|
成績評価基準に関わる補足事項
|
|
|
Attendance: 40% Participation: 30% Final report: 30%
|
|
|
|
ルーブリック
|
|
|
|
|
学習相談
|
|
|
|
|
添付ファイル
|
|
|
|
|
授業担当者の実務経験有無
|
|
|
|
|
授業担当者の実務経験内容
|
|
|
|
|
その他
|
|
旧科目名：「Technology Marketing (English)」。
既に「Technology Marketing (English)」をの単位を取得した学生は履修不可。
◆履修登録は、QRECのHPより受付します。
http://qrec.kyushu-u.ac.jp/regist/
◆単位認定については、各学部、学府により異なる場合がありますので、ご留意ください。
|
|
|
|
更新日付
|
|
2016-04-21 13:12:37.659
|